IFS SESSION 2 BRAND HISTORY

group task

we chose Jil Sander which is one of my favorite brand. the reason why i suggested is It was a representative brand in the midst of the trend of minimalism, and the designer herself is still in the fashion industry sometimes. Although the designer of this brand has changed to various designers, this brand is still announcing a collection that still retains the remnants of Jil Sander herself.

individual task 30min

This class focused on design and brand history as well. Previously researched two brands which are Issey Miyake and The row. Both of them are really interesting brand. But this time i focused on issey miyake.He is one of the most respected Japanese designers. because He’s not just about fashion, he’s doing a lot of things, and most of them are inspired by Japanese culture, designers and art, so it’s a lot of fun to watch. This time, i researched for how Relationship between shop and clothing design. I haven’t reached the perfect research yet, but I’m looking forward to seeing various possibilities. While i am doing research, there were various conflicts about research. The more research the less understand what is the research, because i still do not have enough technic which is for developing from research to my outcome though the research. this is my weakness, so While doing more and more research, i will continue to improve my skills.

Thank you,

Tatsuya.

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